GRB President and CEO Phil Pecora Talks Technology and Customer Experience with the RBJ

We’re proud to have GRB President and CEO Philip L. Pecora interviewed in the Rochester Business Journal about the use of technology and how the bank provides a personalized customer experience.

Phil Pecora, president and CEO Leadership Team Genesee Regional Bank GRB
President and CEO Philip L. Pecora

Of particular note, the article points out that in Leadsquared’s Top 10 Digital Banking Trends for 2024, customer experience that is hallmarked by personalization and simple, consistent interaction “is everything.” And a 2023 survey by Statista of more than 75 thousand banking consumers found that good old-fashioned trust was the most valued aspect of banking.

“We truly keep banking simple,” said Pecora. “We are very focused on delivering core banking products that we are very good at delivering – first and foremost personally, but also supported digitally.  Our banking service centers on a personal relationship between our bankers and our valued clients, while the transactional aspect of a product or service is often efficiently facilitated through technology.”

“We use technology to leverage our personal interactions, not replace it,” he added.

“Technology is a must-have in the banking business; however, it is the personal relationships driven through local and autonomous decision-making that differentiates GRB from the larger, less personal financial institutions,” said Pecora.

Read the whole article >