History and Growth

In 1996, two successful businessmen, E. Philip Saunders and Dan Gullace, purchased an established local bank. They renamed it Genesee Regional Bank with a vision of re-establishing a community bank presence, and helping to grow small business in the Rochester area. From this vision has emerged not only a successful financial institution, but one known for being a trusted advisor to its small business clients in a wide range of industries.  The bank has continued on a consistent growth path, increasing its assets more than ten-fold since 2003.      

Today, President and CEO Philip L. Pecora leads GRB with a customer-centric philosophy that sets us apart as powerful advocates for our clients. GRB’s original vision of growing local business has expanded to include helping individuals, nonprofits, and municipalities enhance their financial position. The 2013 addition of three residential mortgage companies to the GRB team brought yet another critical service to our customers and the local community.  With loan approvals issued right here in Rochester, GRB’s residential mortgage team has grown rapidly and GRB is now one of the leading mortgage lenders in the region. With assets topping more than a billion dollars, GRB offers competitive products and rates — but with the added benefit of hometown service.  

In the last 25 years, the Rochester area has seen financial institutions come and go.  But through all the mergers, acquisitions and closings, GRB has remained Here. For You.

Check Out Our Timeline For Highlights From The Past 25 Years!

GRB Annual Reports

2019 Annual Report PDF

2020 Annual Report PDF

2021 Annual Report PDF