GRB Joins ABA and Banks Across U.S. in Industry-Wide Campaign to Protect Consumers from Fraud and Scams
Today GRB joined the American Bankers Association and banks across the nation participating in the 2026 #BanksNeverAskThat campaign, an industry-wide effort to educate consumers about the persistent and growing scam threat. Nearly three in four Americans have experienced a scam or fraud attempt, according to a 2026 House Financial Services Committee report on financial fraud and scams.
Those schemes are taking an enormous financial toll. A 2026 Gallup survey found that scams resulted in an estimated $68 billion in losses.
To combat this fraud, the award-winning #BanksNeverAskThat campaign uses attention-grabbing humor and engaging content to help consumers spot red flags and remind them that banks will never ask for sensitive information including PINs, passwords or Social Security numbers.
Scams New and Old
“Scammers are constantly adapting their tactics, but many fraud attempts continue to start with the same warning signs,” said Paul Benda, executive vice president, risk, fraud and cybersecurity at ABA. “Unexpected contact, urgent demands, pressure to move money and instructions to keep the situation secret are all red flags that should give consumers pause. When people know what to look for, they can often stop scams before they start. Raising awareness of those warning signs is one of the most effective ways banks like GRB can help consumers protect themselves from fraud.”
GRB, along with banks from across the U.S., will join forces with ABA to kick off this year’s updated campaign on Oct. 1 to mark the beginning of National Cybersecurity Awareness Month. Throughout the month, GRB will share consumer tips and video content on social media and in bank branches designed to educate consumers on how to spot current fraud threats.
A Fraud Heads Up for Everyone
This year’s campaign highlights the critical role frontline bank employees play in detecting fraud and protecting consumers. ABA will feature profiles of real-life banker Scam Slayers at BanksNeverAskThat.com. The campaign also challenges consumers to become Scam Slayers by recognizing scam warning signs and taking action before fraudsters succeed. Whether it’s deleting an unexpected attachment or hanging up on calls demanding secrecy or urgent action, the campaign demonstrates how everyday Scam Slayers can stop fraudsters in their tracks.
BanksNeverAskThat.com serves as the campaign’s central resource hub, offering consumers and banks a wide range of tools to help spot scams and stop fraud, including short videos, social media content, scam prevention tips and an interactive quiz that helps users discover what kind of Scam Slayer they are. Spanish-language resources are also available at BancosNuncaPidenEso.com.
For more information about scams and how to protect yourself and your money, visit the ABA website BanksNeverAskThat.com.
