CJ Rapp, inventor of Jolt cola, recently launched a new beverage. Karma water debuted locally in September.
From coverage in the Democrat & Chronicle:
Rapp said he made it a point with the new company to involve other Rochester-area businesses in various aspects of the enterprise.
"There are 10 to 12 locally based companies that have a business role with the new company," Rapp said. "There is tremendous talent in this community."
Among the local businesses involved are ValTech, Hammer Packaging, Martino Flynn, The Bonadio Group and Wright Wisner Distributing Corp. These local firms and others are doing parts of the overall process, such as manufacturing and distributing the caps and labels, designing the bottle and marketing the product using traditional and online approaches.